A/B testing has been the gold standard of conversion optimization for years.
But personalization is changing how teams think about growth.
What A/B Testing Is Good At
A/B testing helps you:
- Validate design or copy changes
- Measure performance statistically
- Optimize static experiences
It's excellent for learning what works generally for the widest audience.
Where A/B Testing Falls Short
The problem is that it produces "one-size-fits-all" outcomes.
If Option A wins with 60% of users, the 40% who preferred Option B just have to suffer.
It also suffers from slow iteration cycles and no real-time adaptation.
What Website Personalization Does Better
Personalization adapts content in real time.
It responds to visitor context and scales without waiting for weeks of statistical significance.
It's excellent for relevance.
Personalization ≠ Replacement
Smart teams don't choose one — they combine both.
- Use A/B testing to learn broad truths.
- Use personalization to apply specific insights dynamically.
Why Camoleo Fits Modern CRO
Camoleo enables personalization without the usual headaches: duplicate pages, SEO risk, or engineering overhead.
This makes it ideal for growth teams who want speed and control.
"Growth today isn't about choosing sides — it's about choosing relevance."