The 3 Pillars of Campaign Optimization
Optimizing a campaign isn't just about changing an ad headline. It's about ensuring the entire journey—from click to conversion—is seamless.
1. Attribution & Tracking
Tools like Google Analytics 4 or PostHog are essential for understanding where your users are coming from and what they do on your site.
2. Experimentation
For broad testing, tools like PostHog Experiments or VWO allow you to test different layouts to see what works for the average user.
3. Personalization (The Missing Link)
This is where Camoleo fits in. While tracking tells you what happened and testing tells you what might work generally, personalization ensures that every campaign has a tailored destination.
Using Camoleo alongside your analytics stack allows you to bridge the gap between "getting a click" and "getting a customer."